Logo Design (In-Depth) - Rachael Ryan
Completed this logo for a good friend last week. And I put together this diagram, to show how consistency within a logo creates harmony.
1. Thickness of logo is carried throughout.
2. Spacing is consistent between both R s
3. Angles are the same, from the drop down, to the leg; even though its not connected you get the sense it is through the use of the angle and negative space. In both Rs
4. Also the space between the stem of the 2nd R, and bowl of the 1st R, is the exact curve of bowl of First R.
Side note: Bird was added to add character to the logo, friend's nickname is birdie and she really wanted it to be incorporated somehow in the logo.